The Business of Partying and Bringing the Heat to Miami

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Annabella Pardo

The Business of Partying 

“Life’s A Party!” From the moment we enter this earth, to each passing life milestone, we are continuously seeking after ways to celebrate, rejoice, and appreciate the glorious moments of life with our loved ones; and that our friend, is a BIG business! In the Business of Partying, author Alana Udwin unravels the complex layers of nightlife hospitality through the hidden secrets of the the professionals whom create and seamlessly orchestrate the unforgettable and joyous nights we continue to look back on in our lifetime.

Link To Purchase : https://linktr.ee/thebusinessofpartying 

About The Business of Partying:

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Written by Alana Udwin, The Business of Partying examines the production, creativity, and strategy behind nightlife hospitality. The nightlife industry encompasses operating a nightclub, bar or other evening destination and marketing the "night out" experience. While not an easy business, it can be a lucrative one with numerous perks if it is done right. The author delves into the minds of nightlife's leading experts and the business models of some of the top nightlife groups and venues in the United States. Tying two main topics together, the book explores how these venues break out of the clutter and how industry-specific marketing tactics have evolved in this digital age. Each generation typically employs some form of the "work hard, play hard" lifestyle, and nightlife brands must fight for their "play hard" attention and money. What makes each individual venue a unique nightlife experience, and what influences partygoers to choose that brand over another? This book is a collection of stories from an array of industry professionals who have created successful nightlife experiences.

About The Author: 

Alana Udwin graduated from Cornell University's College of Agriculture and Life Sciences in 2020, majoring in communication with a concentration in hospitality marketing. She was the 2019-2020 executive director of Slope Day, Cornell's annual end-of-the-year music festival with over sixteen thousand attendees, and was an executive board member since her freshman year. Over several summers, Alana interned at different entertainment companies across the country in major cities, including Miami, Los Angeles and New York City. These experiences included a multimedia agency with a prominent nightlife clientele, a creative production studio, and venues as small as local nightclubs to as large as "The World's Most Famous Arena," Madison Square Garden. Through her Cornell curriculum, internship opportunities, and significant personal interest, Alana has developed a strong fascination and deep appreciation for music, entertainment, hospitality, and nightlife. The research Alana has conducted about these fields in her undergraduate courses functioned as a valuable foundation for writing this book. In addition to the breadth of knowledge gained at Cornell, her time spent in Sydney, Australia, helped her gain knowledge on a global level. Alana is the youngest of three siblings and was born and raised in South Florida. She currently resides in New York City and looks forward to making an impact on the nightlife and entertainment industries wherever she goes.

Contact Author @alanaudwin

2) 1990 Group Opens their first luxe nightclub in South Beach

Live from New York, it’s the 1990 Group in Miami! 

Partying has certainly not been on its regular schedule this past year, though the 1990 Group from New York has found it was best to bring their talents to South Beach! Opening up their first luxe nightclub in Miami Beach, the 1990 Group is bringing the heat back into the sunshine city. 1990 Group co-founders Daniel Olarte and Ricardo Garcia, alongside their incredible creative team of professionals and event coordinating specialists, have more than 10 years of experience providing unforgettable celebratory moments.

Start you perfect party weekend by dancing the night away on Friday evening at the 1990 Club, located 1669 Collins Ave Miami Beach. Then wake up and keep celebrating on Saturday afternoon by relaxing underneath your sun umbrella with a cocktail on hand at the 1990 Group Pool Party, located at the grand Sagamore Hotel Miami Beach.

For reservations contact 917- 865- 5205

Social Media Contacts : 

@1990clubmiami

@danolarte007

@richiygarcia

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Interior Design Trends that Will Be Big in the Next Decade

Interior design has come under the spotlight in 2020 with more spending time at home sheltering from the ongoing Coronavirus pandemic. Designers and architects are realizing the importance of creating such interiors that can improve the well-being of their clients and even prevent the disease, the search is on for the best solutions that would produce comfortable, inviting and fully functional minimalist interiors.

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Cocktails and Wine To Celebrate Valentines Day With

Valentines Day will most likely be inside this year and while you already know where to eat this Valentine's Day in New York City, do you know what to drink? It was always easy to choose the most expensive bottle or decadent cocktail at a restaurant, but this year your probably up to your own devices. No one wants a stale wine or poorly crafted cocktail. No need to worry. Below are the best wines and cocktails recipes for you to have for Valentine's Day.

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Contemporary home décor design tips for a luxury feel

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One of the best ways to create a sleek and chic setting to spend time in is by redesigning your home. The materials you use and even the colors you incorporate into the space will determine how upscale and luxurious it feels. If you want to create a contemporary environment that feels high-end, there are a few design tips and ideas to consider when shopping for luxury furniture.

Create the Color Palette

One of the main factors that determine the looks and feel of your interior setting is the color palette, which is the backdrop of the space. Neutral color shades with hints of metallic accents continue to be on trend. Choose ivory, beige, and gray colors. Neutral color shades also make the room appear larger and more spacious.

If you want something upscale on the walls, consider adding luxury wallpaper that is elegant and has decorative elements. You can also apply wallpaper to an accent wall to prevent the room from feeling smaller or too cluttered. Textured wallpaper is more high-end and can have a three-dimension design to make it more visually appealing.

If you want something upscale on the walls, consider adding wallpaper that is elegant and has decorative elements. You can also apply wallpaper to an accent wall to prevent the room from feeling smaller or too cluttered. Textured wallpaper is more high-end and can have a three-dimension design to make it more visually appealing.

Install Hanging Light Fixtures

A luxury item to add to your home is a light fixture, which can look more high-end than a ceiling fan and will become one of the main focal points in the room. The light fixture can illuminate the setting and can draw the eye upward, allowing the ceilings to look taller. Use a bulb with a soft glow to create a cozier environment.

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Choose Metal Decor Pieces

Metal is one of the best materials to use to create a contemporary and modern design. Choose something with a metallic finish, which will look shiny and reflect the light. Gold and silver finishes look the most upscale and are beautiful when you use them throughout the room. Avoid using too many decor pieces with metal, which can look overly glam.

Incorporate a Few Statement Pieces

Removing clutter is key to creating an elegant setting that looks staged. Instead of leaving a lot of items out on display, selecting a few statement pieces can create a more upscale look. Choose items that are made in Italy to add European inspiration into the style of your home and create a well-curated environment.

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Displaying an antique that is made in Italy will create more visual appeal. Scour local flea markets to find something that's a great deal and looks more high-end than what you paid.

Upgrade the Hardware

Upgrading the hardware throughout your home will instantly upgrade the design of the space. Replace the knobs on your doors and the pulls and handles on your dresser to make it look more expensive. Copper, crystal, and gemstone are high-end and unique to ensure you can customize the pieces you already own.

Use Velvet

When adding an accent chair in your living room or a headboard in the bedroom, consider selecting furniture items with velvet, which is soft and luxurious. The fabric feels soothing to touch and can add a rich touch. Velvet is one of the top fabrics and looks beautiful in blue color shades, which allow you to incorporate some color without cheapening the style of the room.

Add an Area Rug

Consider adding a large Italian area rug to tie all of the furniture together in the room and cover up bare floors. The rug will add a cozy touch and offer more warmth during the colder months of the year. Choose an Italian rug with a neutral color shade to ensure it blends in with the space and doesn't detract from the other furniture or decor on display.

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Curved Furniture

One of the latest interior design trends is curved furniture, which adds a soft and cozy touch. The lack of sharp edges and smooth lines creates an asymmetrical profile for a more natural design.

Consider adding a curved accent chair in the corner of the room to fill in a bare spot and have more seating available.

Add Greenery

Bringing in a touch of the outdoors will create a cheerful and beautiful environment that doesn't look bland or too bare. Consider adding a silk olive tree in the corner of the room, which is easy to maintain and is a popular trend that has replaced fiddle leaf trees. You can also add a few small potted plants on the nightstands in your bedroom if you're looking for ideas on adding a green element.

Knowing the best ways to add a touch of luxury to your interior setting can transform the environment and make it feel like home. With a blend of modern and European elements, you can feel proud to show off the space and make it look regal. 

To shop online for the latest in luxury furniture, visit Venicasa.com.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Last Minute Gifts To Get Yourself

With Christmas days away, we buy presents for coworkers, friends, and pretty much everyone in the family. While your gifts to them are always spot on, the presents in return, not so much. So why not get the perfect gift for yourself, see some of our favorite ideas below.

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These Top Agents Share Their Favorite Gifts To Give

With the Holiday season quickly upon us, it’s time to make your list and check it twice. We asked several of the top-agents to share this year’s go-to client gifts, and have listed them below.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

What To Get The Skincare Aficionado This Holiday Season

Tis' the season to give the gift of relaxation and fun. These awesome products will make you the gift-giving MVP this year, and maybe help you find a new product to add to your daily beauty rituals.

RELATED: The Best Personalized Skin Care Brands

Lucky for you, we’ve tested more grooming products than we can count, and we have rounded up the best giftable variations of all of them. Pick up one of these gifts for the skincare aficionado in your life.


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AZUL MEDICAL / BLUE DIAMOND ANTI-AGING SYSTEM

Azul’s most transformative skin treatment system to fight the signs of aging, and restore skin to its former beauty. Consists of Enzyme Polish as an elegant exfoliator, Rejuva Gel Cleanser, Dermal C 20%, Vita A with Peptides and Growth Factor Renewal Cream.


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Shani Darden Facial Sculpting Wand $399

The first-of-its-kind Facial Sculpting Wand™ brings those age-defying benefits home, harnessing high-performance sound wave technology that targets wrinkles on a deeper level—2.4 inches below skin’s surface—while boosting circulation and optimizing skin’s oxygen uptake. The result? Firmer, tighter, smoother skin with each and every pulse. 

The Facial Sculpting Wand™ comes with everything you need to achieve visible results in relaxing 10-minute sessions: Facial Sculpting Wand, Disc Attachment, Precision Ball Attachment, Hydra Prep Gel, power plug, USB-C charging cable and detailed instructions. It’s self-care made state of the art. Limited Time Only: Receive a free deluxe sample of Weightless Oil-Free Moisturizer with any Sculpting Wand purchase.

Lucky for you, we’ve tested more grooming products than we can count and read content on heaps of the best dermatologist websites, and we have rounded up the best giftable variations of all of them. Pick up one of these gifts for the skincare aficionado in your life.


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Brightening, exfoliating & toning. Mini Peel Pads gently and effectively buffaway old cells to deeply exfoliate and brighten all skin types. A potentcocktail of lactic, glycolic, phytic, azelaic, and kojic acids acceleratesturnover, dissolves away unsightly impurities, and restores skin’s glow,visibly reducing signs of aging. Bearberry extract brightens naturally, whileretinol helps revive the skin’s natural renewal processes. Pre-moistened cottonpads can be used as a daily toner for most skin types. Results are dramatic;skin is refreshed, radiant, and renewed. (60 pads per jar)


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Embody

Embody is a women-owned, minority-owned, women led brand that launched with their Retinol Gummy in June during the pandemic and sold through inventory in just three weeks. They are replacing hundreds of skin care products with one simple tasty gummy.

By taking two per day, your skin will appear more evenly pigmented, texture is eliminated, and collagen production is increased resulting in more youthful looking skin to produce a luminous glow. A formula designed to provide a dewy glow, reduce blemishes, promote cell turnover, strengthen hair, skin, nails and prevent premature aging (inclusive of ingredients like Vitamin A, C, D3, E, Biotin, Folic Acid, B12 and more). Their goal is to simplify skincare (an all-in-one solution) and make it delicious.


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HOMMEFACE

ALL-IN-ONE TONER & MOISTURIZER

Too many steps? We've got you covered. HF All-In-One Toner & Moisturizer balances the skin's natural pH level and keeps it hydrated, moist, and smooth in texture.


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Description: GAGE for Men prepares every man, for anything and everything. This hair-care set includes their GAGE Daily Shampoo and Daily Conditioner--two amazing products that leaves the hair and scalp feeling extra fresh, clean and hydrated! A perfect gift for any man in your life!


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Bodhi Beverly Hills

Bodhi Beverly Hills, A unisex skincare line focused on effective and natural results for all humans, regardless of gender, offers a full skincare kit that includes ALL of the steps!

This best-selling (genderless) progressive skincare essentials kit features a powerful, yet gentle Dream/Beyond Daily Exfoliating Cleanser, a One/Decision One For All Cream that delivers intensive moisturize, and a cool and comforting Passion/Eye Anytime Cream that addresses dark circles, fine lines and puffiness around the delicate eye area.


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Give the gift of glowing skin with CLEARSTEM skincare to cleanse, exfoliate, clarify and moisturize, leaving your skin brighter, tighter and smooth. This kit makes for the perfect stocking stuffer and contains four of the brand’s signature products.

Contents: GENTLECLEAN, VITAMINSCRUB, CLEARITY, CELLRENEW


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For soft hands try a product that is not hard on the environment! EO’s rich, nourishing hand cream combines botanical butters and oils with patented hydrating technology to restore skin’s softness even after a long day outdoors. With a calming lavender scent infused with floral, herbaceous and grassy notes this is the perfect gift to give to help them wind down and practice some skin TLC after a full day of adventure.


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Give the gift of glowing complexion with this full Nuria experience to cleanse, treat and moisturize your skin so you can look, feel and be (merry) bright anywhere. This kit makes for the perfect stocking stuffer and contains four of the brand’s signature favorites tucked inside a cute travel cosmetic bag. All proceeds from this set will be donated to She’s the First, so you will be helping more than your loved one’s skin this holiday season.

Contents: Defend Skin Restoring Serum, Defend Triple Action Eye Cream, Hydrate Refreshing Micellar Water, Hydrate Moisture Replenishing Serum & a Travel Cosmetics Bag 


ADALYS - Kadalys Nutritive & Radiance Oils 

From maskne to dull dryness, give the gift of revitalized skin with Kadalys - the eco-conscious beauty brand rooted in sustainable banana science. For the friend who has always dreamed of visiting Paris, Kadalys’ arsenal of clean skincare is the ultimate French girl beauty gift! Repair, nourish and protect dull skin with green and yellow banana bio-actives found in Kadalys’ Nutritive and Radiance Precious Oils. 

Have something you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

The Best Wines & Spirits To Gift This Holiday Season

Holiday gifting, something so simple to do, is also the hardest. While not everyone can be the most comfortable person to buy gifts for, a nice bottle is always a gift that will be enjoyed. Whether you’re unsure if someone is a wine lover or a gin aficionado, we search for the best bottle of wine and liquor to gift just about anyone over 21. Raise a glass and say cheers to the holidays.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.

Home Improvement Projects That Will Increase Your House's Value

If your kids have recently moved out of their childhood home, you are planning to sell in the near future, or you are looking for some projects to embark on, perhaps it is time to get started on a home improvement project or two that will increase your house's value. You can choose to work on many of these projects yourself, or you can hire a professional to attend to needs outside of your comfort zone.

Consider a Garage Door Replacement

How old is your garage door? Is it getting rusty, is it not working properly, or is its color outdated or covered in dirt? Perhaps it's time to consider a garage door replacement. With diligence, this project can take only one day to complete. You can purchase a garage door, a garage door kit, and other materials you will need to complete the project at a home improvement store. Be sure to enlist some help with removing the old door and installing the new one so you don't get hurt.

This project can cost up to $2,000 if you do it yourself, and you will likely get most of that back when you go to sell your home down the road. You can also choose a nice color for your new garage door that complements the colors, ambiance, and style of your home.

Finish Your Basement

Another project you can work on yourself is finishing your basement. If you use it as a space for storage, you can still do so once it's finished. For prospective buyers in the future, having a finished basement that allows a family to choose how it's used is a wonderful benefit that is highly sought in the real estate market.

Before you get to work, you may want to invest in a proper professional inspection for mold, moisture issues, and water issues. You don't want your basement to be contaminated or unable to hold in moisture after redoing it. Finishing your basement includes sealing the walls, installing foam board sheets, building the walls, and much more. Alongside research, you can find videos online to help you through this process. Since videos are growing to become one of the most popular ways of consuming content, with YouTube having over 2 billion visitors every month, there are dozens of basement DIY videos to follow. This project will take some time, so be prepared and perhaps enlist some help from a handy family member or friend.

Consider Building a Deck

Do you have extra space in your backyard? Consider building a deck to increase your home's value. Surely you and your family will enjoy time relaxing on it, too.

Building a deck can take anywhere from one week to one month depending on how big you want it, how much time you have each day to work on it, and how much help you can get building it. This job is labor-intensive and will require much attention to detail. The average cost of building a deck is between $5,000 and $10,000, depending on how large it is. However, you will gain much of it back when your home is sold in the future. Get an excellent and reliable concrete contractor in Orange County CA or somewhere near you to get it done beautifully. Many families seek decks for pools and for extra sitting space outside, so this project is well worth it.

Embark On a Minor Kitchen Remodel

14% of homeowners planned to make improvements to their kitchens in 2018. Are you next? A minor kitchen remodel costs a fraction of a full remodel, around $20,000, and will help increase your home's value. You can also expect to recoup about 70% of that cost after you sell your home in the future, making it a worthy investment.

First, consider repainting the walls and cabinets in your kitchen. This low-cost task can brighten the room and completely transform its look. If your kitchen cabinets are old, consider entirely replacing them. A new set will make your kitchen look great. Then, look into purchasing new, energy-efficient appliances for your kitchen. These simple projects will increase your home's value and transform the overall look of your kitchen for the better.

Deep Clean Your Home

A simpler project you can easily embark on is deep cleaning your home. This includes sweeping, mopping, vacuuming, dusting, and utilizing tools to reach and clean every corner of your house.

Another aspect of this project may include deep cleaning systems and appliances in your home, such as your oven, chimney, fireplace, and heat exchanger. If your oven isn't self-cleaning, it should be cleaned once every three months or so. Manufacturers suggest cleaning chimneys and fireplaces once a year and heat exchangers a minimum of once every five years. These pieces in your home are important to clean for the safety of your family and the overall health of your home.

Consider taking on one or two of these projects if you would like to increase the value of your home. Whether you plan on selling your house in the near or distant future, it's not a bad idea to get a head start on improving and adding onto parts of your home. Not only will future prospective buyers appreciate what these projects have to offer, but you will be able to enjoy them, too.

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Fashionable Home Trends are Making a Comeback in 2021

By Kiley Morrow

Attention Stuck-At-Home New Yorkers: Are You Bored with Your Space? - Here are Fashionable Home Trends Making a Comeback

Home trends in 2021 are throwing it way back. Back to when flappers reined and glitz and glamour lined the streets of NYC. Fortunately for bored homeowners and retro lovers, vintage inspired decor is making a major comeback. This time around, nobody cares if your decor perfectly matches the decade; instead, the real concern is if you're able to make these looks suit modern furniture and sensibilities.

Here are the top fashionable home trends to bring NYC’s old school character and glamour into your home in 2021.

What Is Retro? What is Vintage?

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We're going to be focusing on these two terms, so it's essential to know the difference between them.  Retro is a stylistic choice.  This idea could mean the product was made this year, or it could tell it was made twenty years ago.  Retro things mostly care about appearance, and it didn't matter when they were made, just that they give off the look of a specific older era.

Vintage, on the other hand, focuses on furniture and items that are from bygone eras.  These were constructed when they were still popular and modern styles, and larger or more detailed products rarely last long enough to become vintage.

Both of these are making a massive comeback in 2020, and not in just one way!  The main eras that are in focus right now are the 1920s and 1970s!

Retro vintage decoration.

Retro vintage is a combination of the two and is a popular look to combine for the 1970s aesthetic.  When combined, most looks for this look purposefully faded with time.  Its pale ochres, muted tones in wallpapers, and furniture keep the same styles of the era in fabric.  This effect can be harder for the vivid colors of the 70s, but using the familiar shapes and hues that were popular then can pull it through.

Chic vintage decoration.

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This look works better for the 1920s, although it can still work for the 1970s as long as you’re willing to put some work into maintaining it.  Chic is an elegant and stylish fashion term that’s often applied to clothing before anything else.  For the 1920s, that means leaning into the theatrical beautiful sleek lines of the era: tall, slender furniture, slick dark wood or tile flooring, and gold and other metals accents.

Industrial vintage decoration.

This style works for either era- and shows a side of them we aren't often presented in the media.  The great depression was at the tail end of the 20s and forced a lot of design and fashion to move to strict minimalism and industrial styles for many Americans.  In the 70s, there was also an economic crisis that changed style and set up the world for bright colors when money became more comfortable in the 80s.  These decor styles would be essential, minimal, and may encourage less rather than more.

Eclectic vintage decoration.

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Eclectic vintage in modern times leans towards the farmhouse look.  In 2020, many people turned to lifestyles like cottagecore that helped them be at peace with the world being out of control.  This style meant baking more bread, enjoying more time outside in their yards, and growing foods from home to avoid going to stores as often.  In 2021 this style is going to evolve some into the interior design of some houses.  Expect a slight farmhouse look to come into play, lots of gingham and cute cluttered rooms of things that make the owners smile.

Shabby vintage decoration.

This style can be fun!  It looks its best when you have retro and vintage pieces mixed, and can allow your home to feel a little bit of the industrial vintage style without having to go so far on the minimalism side.  Shop around for furniture that matches what you like; you can compare Lovesac to different couch brands and find a style that suits your tastes or stop by one of NYC’s many weekly flea markets.  Shabby doesn't mean wrong or ruffed up furniture, just that you have some vintage looks mixed with modern.

Vintage dining room.

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A vintage dining room is probably both the easiest and most expensive type of space to achieve.  This style is easy to buy, offering you the chance to layout gorgeous placemats, dishes, silverware, glasses, and furniture to catch the eye.  These vintage pieces are the easiest to find because they never really go out of style, and families took care of them the longest.  Look for details that have design features you enjoy, along with the ability to be used if that's your aim.  You can find gorgeous older tables, but if you want to save money, go for one with a little wear and tear and refinish it.

Vintage decoration.

Vintage decoration isn't for year-round use.  This idea will help highlight the look of your home in 2021.  It would help if you aimed to make the holidays special, using the decor to make your home stand out more and seem festive.  Classic Christmas ornaments, Hanukkah decor, and Halloween fun can be found on sites like Etsy and eBay.  If you aren't sure you want to invest in these or are scared you'll break them, you can buy inexpensive remakes, so if they get shattered, they're only a couple years old instead of fifty or a hundred.

2021 is going to be a year of trying to bounce back and giving ourselves everything we deserve.  It's been a rough year, and the world is hoping that the next one will be easier.  If the retro and vintage looks aren't what you want for your home, don't worry!  It's never a wrong choice to decorate your house in a way that makes you happy.  Find your style, and don't let go!  Just make sure to stick to one theme to avoid clutter, and have fun with it.

Have a listing you think should be featured contact us or email at Jeremy@offthemrkt.com to tell us more! Follow Off The MRKT on Twitter and Instagram, and like us on Facebook.