Off the MRKT Favorites: Must-Have Picks for January 2025

New year, new indulgences. As we step into 2025, Off the MRKT Favorites is here to elevate your winter with the finest experiences, exclusive openings, and can’t-miss luxuries. From a lifetime of steak frites to après-ski cocktails and a tropical escape in the heart of Manhattan, this month’s lineup is all about starting the year in style. Whether you’re looking for an opulent staycation, the perfect winter sip, or a decadent dining experience, we’ve curated the ultimate list to keep your season chic, cozy, and undeniably extravagant.


Looking for a Valentine’s Day proposal with a delectable twist? Medium Rare is serving up a lifetime of love and steak at their nine locations, including their new NYC outpost at 488 3rd Ave. Couples who get engaged at the restaurant this Valentine’s Day will score a complimentary Steak Frites dinner on their wedding anniversary every year of their marriage. This iconic dinner, featuring culotte steak with a famous secret sauce, crispy French fries, and complimentary second servings, comes with a side of playful charm—think crayon-written orders and French pick-up lines on cocktail napkins. It’s a dining experience as memorable as saying “I do.”


Kick off 2025 with the rich allure of Danish craftsmanship and a toast to new beginnings. Stauning Whisky, produced on the serene West Coast of Denmark, embodies a grain-to-glass philosophy using locally grown rye and barley. Whisky connoisseurs will love the limited-edition U.S.-exclusive Sherry Cask Finish, with only 800 bottles made, featuring indulgent notes of salted caramel, Seville orange, and ripe figs. Or savor the core Danish Rye, a celebration of simplicity and elegance. Whether for a cozy winter night or the perfect gift, Stauning offers a sip of Denmark’s essence with every pour.


Elevate your après-ski ritual with Long Drink’s canned cocktails, inspired by a Finnish classic first crafted for the 1952 Helsinki Olympics. Perfect for unwinding after a day on the slopes, these premium, ready-to-drink cocktails blend crisp all-natural citrus soda with a refreshing liquor kick. From the iconic Traditional Citrus to the tart Cranberry or the guilt-free Zero-Sugar Citrus, Long Drink delivers sophistication in every sip. Convenient, chill-ready, and bursting with flavor, it’s the ultimate companion for cozy nights by the fire or post-ski celebrations with friends.



Get ready for the ultimate urban jungle escape—Grupo Gitano is bringing its signature tropical glamour to Pier 17 with its first permanent NYC location, opening in 2025. Known for its chic, Tulum-inspired dining and nightlife, GITANO NYC will blend New York’s electric energy with the laid-back luxury of the Yucatán. Expect lush palm trees, statement chandeliers, and NYC’s largest disco ball hanging over a dramatic main dining room with 30-foot ceilings and sweeping waterfront views. With an intimate second-floor club and a menu of Mexican-inspired bites and signature cocktails, GITANO NYC is set to become the city’s hottest new destination for indulgence and escape.


Why let the holiday magic fade when you can indulge in a winter wonderland well into March? Kimpton Hotel Eventi’s Winter Lodge Suite transforms NYC’s chill into a luxurious retreat, offering a snow-kissed sanctuary at the crossroads of NoMad and Chelsea. Designed by the visionaries behind Gurney’s Montauk and The Nantucket Hotel, this immersive suite is adorned with frosted garlands, silver accents, and cozy winter charm. Guests can slip into coordinated pajamas—yes, even your pup gets a pair—before heading out for an ice-skating adventure, followed by après-skate cocktails at Eventi’s Back Bar. With rates starting at $1,300 per night, this is winter done right—elevated, exclusive, and utterly enchanting.


As January sets the tone for a year of luxury, we’re just getting started. Whether you’re sipping on Danish whisky, slipping into custom pajamas, or toasting to a future filled with steak frites, these picks are all about embracing the finer things. Stay tuned for next month’s must-haves, because Off the MRKT Favorites is your go-to for what’s hot, what’s exclusive, and what’s absolutely essential. Until then—live lavishly.


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