Bake it Nice Returns: Eleven Madison Park’s Viral Pastry Pop-Up

Springtime in the city just got a whole lot sweeter. Bake it Nice, Eleven Madison Park’s wildly popular pastry pop-up, returns this season, bringing back its viral sensation: Madison Squares, a deliciously chic, plant-based pastry by Executive Pastry Chef Laura Cronin. After drawing lines that rivaled the cronut craze, Bake it Nice is officially NYC’s latest pastry obsession.

This spring, the pop-up returns to delight pastry lovers and social media aficionados alike with a trio of exclusive dates—April 19th, May 10th, and June 14th. Each event showcases a fresh lineup of seasonal flavors dreamed up by Chef Cronin, whose innovative, Michelin-starred techniques transform vegan baking into something extraordinary. It’s no wonder the city’s food influencers and pastry enthusiasts can't resist lining up to snag these flakey, flavor-forward treats.

More than just a fleeting food trend, Bake it Nice has become a seasonal staple, offering deliciously inventive pastries, refreshing Agua Fresca by Beverage Director Sebastian Tollius, coffee to-go, and curated Eleven Madison Home goods. Whether you’re discovering it for the first time or eagerly returning for another round, each Bake it Nice pop-up promises fresh surprises and Instagram-worthy indulgence.

Don’t miss your chance to join New York’s most stylish pastry scene—grab your spot in line and taste the buzz for yourself.

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