The Willow by Naftali Group Launches Luxury Residences in Gramercy

Naftali Group has unveiled The Willow, a boutique building bringing timeless luxury to the heart of Gramercy. Located at 201 East 23rd Street, just steps from historic Gramercy Park, The Willow is designed by acclaimed COOKFOX Architects, featuring refined interiors and amenities crafted by the world-renowned Rockwell Group. With 69 meticulously designed residences, ranging from one to four bedrooms—including four half-floor penthouses and a spectacular full-floor penthouse—The Willow presents a striking modern interpretation of Gramercy's classic architectural charm.

The Willow boasts sophisticated design details, including a hand-laid masonry façade crafted from custom red brick, cast stone, and sleek black metal accents. Inside, homes are defined by elegant layouts, white oak flooring, and chef-inspired kitchens featuring honed quartz countertops, custom cabinetry, and premium Miele appliances. Spa-like bathrooms are finished with honed Ice Grey stone and Waterworks fixtures. Select residences offer expansive private terraces and loggias, seamlessly blending indoor and outdoor living while showcasing spectacular views of the city skyline.

Residents at The Willow will enjoy an exclusive club-like amenity suite thoughtfully designed by Rockwell Group. Standout spaces include a state-of-the-art fitness center with sauna, a cinema, the speakeasy-inspired Mermaid Room, and the Hearth Room featuring a travertine block fireplace. The Glamercy Room offers a curated music lounge and professional recording studio, while the rooftop terrace provides sweeping views, two private cabanas available for purchase, and lushly landscaped areas. Additional amenities include a nautical-themed playroom, bike storage, and a serene landscaped courtyard.

Situated where Gramercy's charm meets the vibrant energy of Flatiron and NoMad, The Willow places residents amidst the area's best dining, shopping, parks, and cultural destinations, with convenient access to transportation. Construction is underway, with completion slated for Q3 2026. Prices start at $1,225,000 for a one-bedroom residence. Sales and marketing are exclusively managed by Compass Development Marketing Group.

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