There’s a New Nail Brand in Town<br/>And It’s Bringing Chaos<br/>

Jessica N. Todmann

“I love your nails.” Midway through checkout, the two cashiers just had to stop ringing items and take notice of her fingertips. At this, the tangy brightness of her nail beds were no longer a match for the big smile XXVZ Nails owner Na’Tasha Simmons cast. She leaned in slowly, taking the opportunity to exchange friendly chatter with the Costco employees and promote her new nail polish line. Na’Tasha has already captured two enthusiastic customers, organically, and her company’s still in pre-launch. But this is who she is: bold, outgoing, charismatic and fiesty. You’ll find these same attributes mirror the tone she’s setting for her nail brand. As a person, she will joyfully command your attention. I reckon XXVZ Nails will be destined to do the same.

When asked what prompted her to start her company, Na’Tasha had many reasons but the foremost was simple, “I had always loved nail polish” she said. Na’Tasha also realized that there was something missing in the world of nail colors that she could add to, “I love the color red, and I always had this idea of creating a line with only reds in it because it’s so hard to find a good red!” The Chaos Collection, XXVZ Nails first family of colors, features five of the baddest options around: Bite The Apple Eve, Wild Thang, Calypso, Rave Ready and Sweet as Pie, all of which stick to a red color scheme. “I cannot be basic,” she states, “I cannot just blend in. Your nails are a statement, they’re an extension of you.” She feels passionate about looking good and feeling your best; she’s calling out to all those who are unapologetic in wanting the same.

XXVZ Nails, set to launch in July, wasn’t only brought to us out of the founders love for everything red- Na’Tasha just realized that it was time to be her own boss. Having been laid off twice since the summer of 2019, she decided to use that time to rethink her career plans and the path she wanted to take professionally. She experienced many sleepless nights, and the coronavirus pandemic only added to the stress of it all. But, there was one night in October where she decided to get up and do something more to push her dreams forward. “I just started researching black owned nail polish companies'' she stated, and Na’Tasha dove deeper into the details, such as how to make nail polish and where it was made. From that moment she took off; scouting vendors, ordering samples and paying close attention to the industry she had set her mind on becoming a part of.

Na’Tasha brought up being a black woman and what that means to her as she enters the world of entrepreneurship, particularly within the beauty industry. “I’ve just been doing my research” she mentioned, “I’m not going to say that I know everything, but I don’t know why there isn’t representation like there should be. I know that it’s not enough.” But Na’Tasha made it clear that she’s all about disruption and plans on bringing brown and black bodies to the forefront of her company. She recounted a social media feed she came across from a well-known nail polish brand. It featured a photo of a white hand and a black hand joined together, along with sentiment showcasing their commitment to diversity. Then it hit her. “It seemed so insane to me,” she said, “this is social media and this is nail polish and even then we can’t be represented.” This made Na’Tasha realize that the presence of black and brown people within the beauty world had yet to be completely normalized. “It’s so ingrained that everything needs to look one way. ”

Na’Tasha has an up close perspective of this, coming from a background in magazine production.”I know, when they have two black models in an ad next to two black models in an editorial page, that’s weird to them,” she adds, “but it’s not weird when it’s a white person, like most times, who’s in an editorial page next to another white person in an ad page.” She’d been in the room where uncomfortable conversations featuring race and skin tone had been had in roundabout ways. However, she was personally surprised as she moved deeper into the world of nail polish and saw the same patterns occur. “We’re talking about body parts.” For Na’Tasha, it had become something more than simply launching a nail polish line. XXVZ Nails is an all-inclusive brand, but she’s making sure that there’s truly a place for everyone. “I do want to focus heavily on brown and black people, but also people with different color hair and tattoos. When it comes to retail and health and beauty, you don’t see that a lot.”

Na’Tasha has recently applied for Glossier’s Grant Initiative, which is specifically for black-owned beauty businesses. The company will award fifteen business owners in various stages of growth a set amount of money to, as their post says, “support the next generation of game-changing companies”. While Na’Tasha “hopes to expand the brand into overall health and beauty”, this grant money will help her address the basics she needs to run her business now, especially from home. She’s learned so much and accomplished even more within the past several months. “There’s a lot that goes into this, and I have seen all of the YouTube videos.” It’ll also ensure she can provide the level of quality she seeks within her nail polish line. When asked, she noted that the one thing she wasn’t expecting as a new business owner was to develop this strong affinity for curating her customers’ experience, “I didn’t expect to feel so involved”.

This is a step for Na’Tasha Simmons. A step towards seeing all five versions of her reds painted on the fingertips of XXVZ customers, a step towards being the divine creator of her own career and a step towards her building a black presence within the beauty industry. Her Chaos Collection comes to us at a time where chaos is all abound politically, socially, economically and healthwise but it’s also about feeling free to be you whenever you want to. “It’s now or never” she stated, and this Harlem native has all the smarts to make it happen no matter how the world may turn around her.

Stay tuned for her official launch and upcoming collections by visiting the XXVZ website and following her on Instagram!

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