Off the MRKT Favorites: Must-Have Picks for March 2025
Spring may be on the horizon, but March is already heating up with everything you didn’t know you needed. This month’s Off the MRKT Favorites is all about the thrill of the new—think Mediterranean feasts in Flatiron, capsule-luxe hotel stays in NoHo, and a beach towel so stylish it might steal the spotlight from your swimwear. From après-work cocktails to hydration with character, we’ve curated the hottest drops, openings, and indulgences to refresh your routine and reignite your inner trendsetter. Ready to upgrade your month? Let’s get into it.
Step aside, happy hour—there’s a new luxe ritual in town. Welcome to The Bronze Hour, hosted at The Bronze Owl, a sultry cocktail bar tucked near the Empire State Building. Designed for chic team bonding or elevated after-work escapes, this curated experience offers two decadent packages featuring chef-selected charcuterie, artisanal pizzas, and top-shelf cocktails. Whether you opt for the 60-minute indulgence or stretch it to a 90-minute affair with an extra round, it’s all about unwinding with intention. Sleek interiors, elevated bites, and effortlessly cool vibes—this is the hour New Yorkers didn’t know they needed.
Nothing says spring break like poolside glam—and Late Checkout: A Ritz-Carlton Story delivers exactly that with its limited-edition, oversized terrycloth towel. This plush Navy Logo Towel brings hotel-luxe energy to your beach bag, marrying The Ritz-Carlton’s iconic crest with the bold, streetwise aesthetic of Madrid-based brand Late Checkout. It’s the brand’s first step into fashion, and it’s already a standout. Whether you’re sunbathing in Saint-Tropez or just looking to upgrade your weekend escape, this towel is the packing list essential you didn’t know you needed—but definitely do.
Photo Credit: Noah Fecks
A new culinary gem has arrived in Flatiron, and it’s already turning heads. OPTO, the latest creation from chef Alex Tubero and restaurateur Nicola Kotsoni, reimagines Mediterranean dining with an emphasis on pristine ingredients and sophisticated simplicity. Nestled in the former home of the beloved Periyali, OPTO honors its legacy while introducing bold new flavors—think Spanish octopus kissed by the grill, hand-rolled pastas infused with Italian tradition, and Tasmanian filet mignon raised on volcanic pastures. The cocktail menu adds a playful touch, drawing inspiration from the wit of Dr. Seuss and Oscar Wilde, while the elegant interiors—designed by Glen Coben—set the stage for an unforgettable evening. With its blend of heritage and innovation, OPTO is set to become a must-visit for discerning diners in NYC.
Sustainability has never looked this fun. PATH’s latest limited-edition character collab bottles bring nostalgia and eco-conscious living together with icons like SpongeBob, Rugrats, Power Rangers, and more. Made from durable, recyclable aluminum, these refillable bottles make single-use plastics a thing of the past—because hydration should be stylish and sustainable. With sparkling, alkaline, and flavored options, plus sleek accessories like swing caps, staying hydrated just got an upgrade. And with Barbie, Hot Wheels, and PEANUTS designs on the way, your collection is just getting started.
Opening this April in the heart of Bowery, Now Now NoHo is flipping the script on solo travel with a boutique sleeper cabin experience that’s equal parts imaginative and indulgent. Inspired by European train cars and Japanese capsule hotels, this 180-cabin haven by Dovetail + Co is built for adventurers seeking affordable luxury—starting at just $125 per night. Expect plush Garnier-Thiebaut linens, Brooklinen robes, and high-design communal spaces buzzing with curated events, wellness perks, and digital connections. From a dedicated Women+ floor to Game Boys, red light therapy masks, and surprise concert tickets, this is not just a hotel—it’s a movement redefining how the city that never sleeps hosts its dreamers.
That wraps March’s most covetable picks—but let’s be honest, we’re already plotting next month’s obsessions. Whether you’re sipping something strong at The Bronze Hour, booking a cabin at Now Now NoHo, or casually flashing your Ritz-Carlton towel poolside, you’re officially in-the-know. Stay tuned for April’s edit of must-haves, must-visits, and must-brag-about moments. Until then, stay elevated, stay curated, and stay Off the MRKT.
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