Woodford Reserve and Williams Sonoma Announce Partnership For Bourbon Heritage Month
Just in time for Bourbon Heritage Month (September) Woodford Reserve announces today a multi-year partnership with Williams Sonoma. This is the first time the beloved retailer establishes a relationship with a whiskey brand.
The range of cocktail mixers include the Old Fashioned, Whiskey Sour and Mint Julep. Guests who visit the Woodford Reserve Distillery in Versailles, Kentucky may enjoy the signature cocktails onsite and purchase the mixers.
Additionally, Woodford Reserve and Williams Sonoma will be leading virtual online cocktail classes starting today through the 29th where consumers will learn how to make the signature cocktails and hear about the history of bourbon from Assistant Master Distiller Elizabeth McCall. Additional products and experiences with the partnership will be announced in the coming months and years.
“Woodford Reserve was crafted to be enjoyed on its own or in delicious cocktails. I cannot think of a better partner than Williams Sonoma, which is known for bringing people together around food and drink,” Master Distiller Chris Morris said. “Both Woodford Reserve and Williams Sonoma strive to help people enrich life.”
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