Dry January has transformed from a simple resolution into a bona fide cultural phenomenon, inspiring a surge in inventive, alcohol-free beverages. Whether you’re searching for craft beer alternatives, elegant sparkling wines, or functional apéritifs, this year’s buzz-free lineup proves that “mindful drinking” can be both sophisticated and delicious. Here’s a look at six new and noteworthy releases that promise to keep your celebrations lively—no spirits required.

TÖST

TÖST introduces their signature sparkling tea in convenient new cans, giving fans of the brand’s crisp, booze-free refreshment a grab-and-go solution. Each 250ml serving—available in TÖST Original or Rosé—delivers the same refined flavor found in the classic glass bottle format. With a suggested retail price of $3.49 per can or $13.99 for a four-pack, TÖST is ideal for those seeking an elevated yet portable twist on non-alcoholic sipping.

Rockaway Soda

Crafted with minimal ingredients, Rockaway Soda focuses on clean fruit juice, cane sugar, and a hint of sea salt for a flavor boost. Available in four unique varieties—Watermelon Guava, Lemon Lemongrass, Pineapple Ginger, and Berry Hibiscus—these refreshing cans retail for $35.99 per 12-pack or around $2.99 at local bodegas. Inspired by New York’s own Rockaway Beach, the brand captures a laid-back vibe that’s perfect for tackling Dry January in style.

De Soi

Co-founded by Katy Perry and master distiller Morgan McLachlan, De Soi offers sparkling apéritifs that pair culinary botanicals with adaptogens for a “mind-mellowing buzz.” With flavors like Purple Lune, Tres Rosé, Spritz Italiano, and a seasonal St. Moritz Mule, each bottle delivers layered notes of fruit, herbs, and spices—minus the alcohol. Whether you’re hosting a dinner party or winding down after work, De Soi’s bold blends prove that complexity and nuance don’t require spirits.

Society De La Rassi

For those craving a Champagne-like experience without the hangover, Society De La Rassi crafts a dealcoholized “Neue Brut” from 100% Spanish Chardonnay. This luxury sparkler relies on vacuum distillation and a hint of natural grape must to preserve depth and body while remaining under 0.5% ABV. At $70 per bottle, it’s a sophisticated, vegan-friendly showstopper for special occasions, courtesy of founder Steve Jackson’s mission to redefine premium non-alcoholic wine.

Shiner Rodeo

Beloved Texas brewery Shiner rolls out its Rode0 Variety Pack for fans of classic beer styles—now in non-alcoholic form. At less than 0.5% ABV, the set includes the Golden Brew (American lager), Red Amber (amber ale), and Citrus Wit (Belgian wit), each capturing the essence of traditional beer without the buzz. Priced at $11.99 for a six-pack, Shiner Rode0 proves you can still savor a timeless brew while sticking to your Dry January goals.

Designated Dale’s

Hailed as the “realest fake beer,” Designated Dale’s NA Pils marks Oskar Blues Brewery’s first foray into non-alcoholic territory. Brewed with alcohol and then carefully de-alcoholized, this pilsner boasts genuine German hops and 2-row pilsner malts for a clean, authentic flavor. Retailing around $3.29, Designated Dale’s offers a fuss-free, judgment-free option for anyone seeking a craft beer experience without the booze.

Whether you’re fully embracing a month of sobriety or simply exploring new ways to enjoy mindful indulgence, these brands are leading the charge in 2025’s alcohol-free evolution. Expect more creativity, more flavor, and more fun than ever before—proving that “beyond mocktails” is the new normal in the world of celebratory sips.

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